How to write 2,000 word blog posts almost effortlessly.
If you’ve been looking for a way to increase your blog content’s quality by creating longer content for your viewers to read, then this might just be the post for you.
By the time you’ve finished reading this page, you’ll know the exact process and formatting I use to create blog posts your readers will value and enjoy, including ways to leverage the content that may not make the cut for your blog so you’re not just wasting precious time and resources by playing hit or miss.
I can safely say by using what you’re about to read, you’ll notice an increase in the amount of information you provide as well as a slight increase to your quality and word count for each post.
The overall structure to this process is by using the journalist questionnaire, the high school essay formula and following up with a quality check to help make sure you’re ready to publish it.
Which is why we’ll start with The Format.
Whenever a journalist, or anyone in a media type position starts to take on a story, they need to know a few things.
- Who is the story about?
- What is significant about this person/story?
- When did it take place?
- Where did it take place?
- Why/How did it happen?
All pretty basic questions, right? Not exactly useful for what we’re aiming to do here though, so I added a small twist to it a few years ago when I first started writing content to publish on the net.
The Who – Rather than “who” is the story about, it’s core process is to help provide the introduction into your content by calling out the people who would benefit from your blog post. Doing this, you’ll immediately build up curiosity from those who the content could actually help.
The What – This provides them with more information about what they’ll learn by reading the content to the end. If there’s a story to the entire process, here’s a good place to put it.
The When – This covers exactly “when” they’ll be able to use the information and potentially start seeing results from it.
The Where – This tends to be an optional point but will help you reach the goal of this article easier (2,000 words). The where should cover other areas in your reader’s life or business that your content will help them in.
The How – Here is where the bulk of your content is going to be displayed. This cover’s the actual steps and processes to the information you promised them.
The Why – This explains why they should take action on your content and goes over the list of benefits and improvements they’ll notice by doing so.
Side Note: This format is actually useful in more areas than just blog posts though. It can be used to structure training programs, video content, webinars, and even audio and podcasts.
Once you’ve finished each step though, you’ll just end your content on a bright happy note and provide any relevant call to actions to get them to do something like buy a program, leave a comment and share, etc…
Just in case you don’t know though, I’m an old school writer. Meaning, I don’t start on the computer, I actually write everything out on paper first. It’s important you know this because up next is how I outline each new piece of content.
Creating The Outline
Remember back in school when our teachers would tell us to write them an essay? Then they would give us some bullshit like 6,000 words or something?
Well, I always hated those because I hated writing back then and the way they taught us to outline was time consuming and added even MORE writing that had to be done.
So, how I always outlined things were by using a simple process to come up with each point. I won’t go through the whole process, even if I could remember it correctly, but I will say that for a 2,000 word blog post you’ll have roughly 12 pages to write.
With this in mind, you’ll simply double the amount of pages to get the amount of paragraphs you need to cover for your goal, which is 24.
Now subtract two points for your intro and conclusion and you need to come up with 22 different points to discuss.
To do this, you’ll pull out a pen and paper, word doc, even a mindmap, whatever you’re comfortable using and do a complete brain dump on the subject. What you’ll be including here are…
- Specific steps
- Story of how they happened
- Tools and resources
- General information
The point here is to lay out each point you’ll need for your reader to get the exact picture and process to get from steps A to Z.
Once you have all your bullets figured out, you’ll structure them in a step by step process using bullets. Here’s a short example:
- The Format
- Journalist Method
- Explaining The Difference
- How I write
- Creating The Outline
- Bullshit school
- Essay Formula
I’m sure you can get the general idea of it by now though (bullets go on for about 2 pages). It doesn’t really matter how many points you do, in fact, the more the merrier, but you need at least 22 points to be able to start writing your blog post.
Once those are done, you can start working on the next part, actually writing your content.
Creating Your Content
How I write is based entirely on one hour intervals. It may take me 2 or 3 days to actually sit down and push out a blog post. I do this because of my C.O.R.E. 45 structure (will cover in a new blog post) and because two kids later it’s impossible to dedicate more than an hour. Ya feel me?
But seriously, I do write in one hour intervals and during this time, the only thing I have is Spotify, a drink, a pen, and paper. I remove all distractions like the cell phone and Facebook and just write. By doing this, I can usually churn out about 1,000 words during these sessions.
What ends up happening is I will keep my outline I developed next to me and then write a paragraph for each bullet. Whenever a new section comes up, it becomes a header in the content to help organize things easier. Plus, it makes it easier for your readers to just “scan” the content and see if what you’re talking about even applies to them outside of the initial introduction sentence.
Whenever you get done following the bullets and have it all written out, you’ll do a word count on it and see where you stand. If you’ve fallen short, there’s a few things you can do to help increase the count.
I like to add stories into the mix. Just go back over this blog post, and you’ll see what I mean.
Let’s face it, 2000 words is a lot of content any way you look at it. It’ll get boring pretty quickly if you’re just explaining a single process to them and adding in stories will help provide entertainment, give them a better connection to you, and make it a bit less “boring” for the reader.
Another thing you can do is go over to Google and do a search for your content’s topic. Look at what other people are saying and see if you can fit it in with your own words (while crediting the original creator).
Then, there’s always research and stats if you’re discussing a hard data related topic. You can easily go in and find specific numbers to help fill in a few blanks and give you more information to discuss throughout the article.
Even with all this though, you might fall short of the 2,000 words and if you do, it’s totally cool. Seriously! Your readers aren’t going to care how many words your content has, only how it will help them solve a problem they’re facing and provide value to their life in some way.
For instance, some of the personal criteria I have for this blog is each post should be able to be packaged up and sold as a cheap book. In a nutshell, every single blog post I publish here I should be able to take down, create a report out of it, and sell it for a couple of dollars on Kindle, or to my list. Because of this, I usually put an emphasis on each post being around 2,000 words.
However, before this specific post, I was going to be writing about a tactic I use to increase the organic reach on my fan page over at Facebook. The problem with this was after everything was outlined, and the actual content developed, it only came to roughly 800 words.
Not nearly as long as I aim for, even with the required number of bullets to the essay formula, but it was some solid information that could actually help.
So what I did was strip out the bulk of it and only put in the steps needed along with a “results” type of thing and mailed it out to my list.
Crisis averted (kind of).
But it was the best thing to do rather than drag on an additional 1200 words to ease my ego and disappoint the people who were actually reading it.
Stressing out over the word count isn’t going to actually help you reach it though. In fact, it will make the quality of your content go down because you’re trying to fill the article with longer sentences that won’t work.
Great content says what it needs to say and not a word more.
This process isn’t perfect though, my example above is more than enough proof of that. But it does work 9 times out of 10 and by using it, even if you don’t quite make the whole “2,000 words” goal, it will still add on more value for your readers and push you closer to your goal than you might have been before.
And in a world where value is money, isn’t that all we can ask for? Let me know in the comments below and tell everyone the #1 tip you’ve ever heard for writing great content.